3 reasons you should treat your attention like money.

How many times have you heard the phrase “pay attention?” Too many to count I’m sure, but have you ever stopped to think about what it means? Although the expression can be traced back hundreds of years, its meaning has evolved to become more literal. The verb ‘pay’ means “to render, bestow or give” something, such as a compliment, a visit or one’s respects. But now, when applied to the noun ‘attention,’ the most fitting meaning is “to give over a certain amount of something in exchange for something else.” Which begs the question, what is it exactly that we’re exchanging our attention for? 

Given the context of the current so called ‘attention economy,’ I think we should be giving this question some serious consideration. In fact, I think we should give it the same consideration as we do when we pay money for something. Sometimes we think a lot about how much we’re spending and what...

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The one thing that will boost your creativity.

creativity work Oct 31, 2017

Dave woke up to his alarm and hit snooze. After repeating this three times, he finally grabbed his phone and sat up to greet the day. He looked at the latest weather and headlines, exchanged texts with his girlfriend, played a few rounds of his favorite game and then rolled out of bed to get ready for work. The subway was busier than usual so he tucked into a corner and caught up on his social media feeds. When he arrived, he scanned the large open office, filled with rows and rows of desks. Most people were already fixated on their computer screens, many wearing headphones to combat the constant din in the room. He settled into his workstation, opened his laptop and went online. He noticed with a sense of dread that he already had twenty new emails, five marked urgent, and a bunch of questions on the team messenger app. Everyone was asking about his progress on the latest project he’d been assigned. But he was having a tough time with this one. He just couldn’t seem to...

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